From a young age, motorsports has been a core part of my life. I was fortunate enough to spend time working with a highly skilled crew chief who had multiple National championships to his name. He taught me the value of data and how crucial it is for fine-tuning performance, using a car’s data logger to extract every bit of potential.

When I returned to riding my own bike, however, I found myself constantly uncomfortable and nervous, regardless of the bike or upgrades I tried. I spent years searching for solutions, but no matter how much I invested or who I spoke to, I was always told by industry experts that “this is the way.” But in my mind, something critical was being overlooked.

I realized that even with the best products in the world, we were missing a huge part of the sport: real data to fine-tune suspension. That’s when I decided to invest in data acquisition systems for MTB suspension. Testing it on my own bike, I immediately understood its potential to revolutionize the riding experience. This system offered clarity, removing the guesswork and providing measurable insights into suspension performance.

Starting R U DIALED was my way of sharing this game-changing approach with other riders. Now, I can help them discover that missing piece, giving them the confidence and control they’ve been searching for on the bike.

John Bethune